AD-HERE is a market leading product developed to meet our client’s sustainability goals in POS and signage products in-store.
Totally recyclable and reusable this product creates easily interchangeable communication from the smallest shelf edge ticket to large displays, anywhere in-store.
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At every point in the production, logistics, execution and recyclability chain AD-HERE is reducing your carbon footprint. Less material is needed, less material weight is distributed, less material is required in-store.
AD-HERE is produced using 100% recyclable materials. This contributes significantly to our clients achieving their sustainability targets. We have mapped the carbon footprint of all substrates and manufacturing consumables we use and put carbon footprints onto every quotation that we produce.
When all the benefits of AD-HERE are added together, we can make a significant contribution to your sustainability targets. Additionally, AD-HERE delivers commercial savings by lowering materials costs, lowering distribution costs and saving time (and money) in-store by reducing the time it takes to update your displays.
Progress with AD-HERE unfortunately stopped when the Covid-19 pandemic struck, mainly due to our inability to visit sites for auditing and testing. It was also impossible for us to visit clients (or clients to visit us) to demonstrate AD-HERE and all its benefits.
However, we took this time to refine and perfect AD-HERE. Changes to the chemical make-up of the coating and the base tape make the product more versatile and easier to install. Branding has been refreshed along with the creation of marketing tools and packages to help promote it fully.
As we are now able to market the product face to face, with the ability to carry out the necessary audits, we are seeing a much greater uptake. AD-HERE has been fully implemented in Tesco Telecoms and is being trialled in Tesco bakery as well as on promotional gondola ends. Matalan are using it for their aisle ends and we are in the final stages of trials at three Toyota car showrooms and on track for a full roll-out in August 2022. Also, tests for O2 stores are underway and initial feedback is very positive,
Clients’ appetite for sustainable POS has greatly increased in recent months. AD-HERE has captured the attention as it ticks so many boxes e.g. helping clients to achieve their sustainability targets, introducing simplicity in interchangeable POS and delivering cost savings.
Permanent plinth POS solution.
Our retail development team identified an opportunity to develop an AD-HERE solution in one of our established clients – Toyota. Through Toyota’s 181 dealerships across the UK, the existing fixtures were historically clad with corrugated sleeves, providing an area in-store for added value services, marketing, and financial promotions.
Previously corrugated sleeves were used, these were 2.3m in length and 0.9m wide. This solution worked but material, delivery and packaging costs made the panels expensive and this format was hard to handle. Additionally, the use of magnetic tape and corrugated materials presented a recycling challenge.
Permanent plinth POS solution.
Initially, using the AD-HERE ink technology, we produced several working samples using a permanent one-off carrier board applied to the in-dealership fixture. This one-time cost gives a flat face onto which AD-HERE Technology can be applied allowing graphics to have a high level of impact. During testing we found that the environment in dealerships, due to changing temperatures, did require additional development of the system. With our ink technicians, we trialled several ink formulas, ensuring the solution correctly performed every time.
The final result provided a solution to Toyota which allows any update throughout the network to be sent out as posters that are then applied to the fixtures in dealership using the AD-HERE technology. This dramatically reduces production lead-times, and production costs by 40%, collation and packaging costs and delivery costs by up to 30%.